Clover Achievements

Brands do more than just satisfy the consumer's wants and needs. Brands become symbols and may even contribute to-the way users define their status and even their personalities.

The Great Icon Brands of South Africa
Brands do more than just satisfy the consumer's wants and needs. Brands become symbols and may even contribute to-the way users define their status and even their personalities. Some brands even achieve an iconic status which helps to define nationhood. These brands become ubiquitous symbols of the nations that spawned them.
Coca-Cola and Big Mac = USA BMW and Mercedes = Germany Fosters = Australia Dom Perignon = France Rolls Royce and MG = Britain Guinness = Ireland Bells and Glen Fiddich = Scotland Smirnoff = Russia What about South Africa? And we are talking about brands outside of Madiba and Table Mountain! Are there brands that unite us as a nation? Brands that are ubiquitous, that are used by South Africans across the age, income, race and language spectrums? TGI reported on these brands for the first time in 2003 and have now updated this list - how have the brands fared? These are the brands that are used by more people than any other, the brands that are used more often than any other. Fourteen brands fulfilled these criteria, brands that are used by at least 40 percent of all South Africans and that define a common experience, often on a dally basis. South Africans love them, are loyal to them and will even look for them in countries outside South Africa when they are not at home. These are the fourteen TGIcon Brands from the latest TGI National survey: All Gold Clover Koo Moir's Simba Albany Bokomo Blue Ribbon Ricoffy Tastic Black Cat Mrs. H.S. Balls Defy Jungle Oats
TGI Icon Brands 2003-2006

Article originally appeared in the annual Brands & Branding 2007.

E-mail this page to a friend.

Print this page