Clover Mama Afrika receives PMR Diamond Arrow Award
Clover Mama Afrika receives PMR Diamond Arrow Award 2015
Clover Mama Afrika, Clover’s corporate social investment project, has received the Diamond Arrow Award by the Performance Management Review (PMR) at yesterday’s ceremony held at The Houghton Golf Club. Clover won the award in the 2015 Corporate Social Responsibility category by Food Manufacturers/Processors with a highest rated mean score of 4.35 out of a possible 5.00. The PMR award recognises the company’s attributes such as commitment to communities, job creation and social upliftment.
This is not the first PMR award for Clover Mama Afrika. They previously won the Overall PMR Diamond Award for the company in South Africa with the best Social Responsibility project in 2006, 2007, 2008, and 2009 and for Corporate Care in 2010, 2011, 2012, 2013, 2014 and 2015.
Clover Mama Afrika identifies women who are already making a difference in their communities and helps them to become self-sustaining, by teaching them skills they can derive incomes from, in order to support orphaned and abused children and the elderly and infirm.
The PMR awards assess companies and institutions based on respondent’s perceptions with a strong focus on economic development, growth and stability. The purpose of the awards is also for the winning companies to recognize its employees and to use the award, not only as a marketing tool, but to thank their employees for creating the perception that the company or institution is a respected leader in the industry.
“We at Clover are honoured to receive this award as it is our aim to make a difference in the lives of many people and communities throughout South Africa.
“On behalf of Clover and our Clover Mama Afrika partners, I would like to say a special thanks to all of our mamas around South Africa, who have put their heart and soul in improving the lives and well-being of their fellow community members. Clover Mama Afrika wouldn’t be possible without their efforts.”
About Clover Mama Afrika
The Clover Mama Afrika project started as a humble project 12 years ago and has since developed into Clover’s flagship CSI programme. The project has to date appointed 41 Mamas throughout South Africa. These remarkable women collectively care for over 15 500 children and 2 500 elderly people, many of which are abused, orphaned, homeless and vulnerable.
Clover Mama Afrika empowers these Mamas with vital skills such as: cooking, baking, sewing, crocheting, business management, food gardening and bread baking skills. Over and above the training sessions these women are all supplied with the necessary tools, equipment and infrastructure to create an income for themselves and give back to their communities. For more information on the Clover Mama Afrika project visit: www.clovermamaafrika.com
The project is proudly supported by Eqstra Flexi Fleet, Mix Telematics and Expeditors International.