Our vision, mission, strategy and building blocks for the future

We have a strong vision and robust values for the business. We support these with simple value measures and key performance indicators that we track to give a clear indication of our progress. We do not expect to achieve every value measure every year, but by making our targets clear, we believe we have a framework that will help us deliver long-term improvements for the benefit of all our stakeholders.

Our vision

To be a leading and competitive company in South Africa and selected African countries, reaching every consumer on a daily basis with its most admired branded and trusted products, delivering improved and sustainable shareholder value by being a responsible corporate citizen and preferred employer.

Our mission

Clover is a branded foods and beverages group with a strong emphasis on value-added products. Clover’s South African dairy business is the perfect enabler to reach the Group’s widely dispersed customers and consumers. Extraordinary care is taken to develop brands which will occupy the number one or two position in its chosen segments. It believes in the superior procurement, production, marketing, sales and distribution of these branded consumer goods to its loyal consumers.

Our strategy

Clover’s corporate strategy is to build onto existing competencies within the Group and to establish a culture of exceptional performance with a view to set a platform for future market expansion.

Strategic Pillars

To optimise the brand portfolio.
To simplify and reduce costs in the supply chain by changing the operational model to fit with the business model.
To increase market share through sales and distribution by leveraging off Clover’s strong distribution capabilities (Clover’s aim is to constantly redesign service offerings to customers and principals in order to increase sales volumes and profitability of the route to market).
To actively support the business in the most effective and efficient manner.
To constantly adapt Clover’s human resources capabilities in order to fit its business model.
To successfully complete value-enhancing capital projects through proper planning, project management and the tracking of the business case benefits.
To actively seek value-enhancing corporate activity.

Competitive strengths

An iconic South African consumer brand with market recognition.
Exposure to an attractive industry with favourable fundamentals.
Access to one of the largest chilled and ambient distribution networks in South Africa.
Value-enhancing optimisation and expansion projects (Project Cielo Blu).
Strong and unique relationships with its milk producers.
Attractive growth opportunities.
Dynamic management team with significant experience in the dairy and fast moving consumer goods industry.