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HOME > News > The Loeries just got Way Better
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21 Nov 2012

The Loeries just got Way Better

The Loerie Awards cover all areas of brand communication including television, radio, print, communication design (brand identity, architecture and interior design, package and publication design, motion graphic design), direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.

The Loerie Awards cover all areas of brand communication including television, radio, print, communication design (brand identity, architecture and interior design, package and publication design, motion graphic design), direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.

First held in 1978, as a mechanism to support and grow television advertising, the awards have since expanded to encompass every area of brand communication. The awards are recognised as the premier event and award ceremony in the advertising industry in South Africa.

The 34th Annual Loerie Awards were hosted by the City of Cape Town on 21 to 23 September 2012.

Clover Way Better Awards

Silver Microsite Clover Way Better microsite Joe Public and Gloo
Campaign Bronze Digital Mixed-Media Campaign Clover Way Better Joe Public and Gloo
Craft Gold Digital Crafts – Animation Clover Way Better Joe Public and Gloo
Craft Certificate Digital Crafts – Writing Clover Way Better microsite Joe Public and Gloo
Craft Certificate TV Crafts up to 90s – Animation Clover Way Better Black ginger

Silver Award

Clover was awarded a Silver Loerie for best Microsite (www.waybetter.co.za) as a result of the art direction, animation and slick development of the microsite for digital communications.

Campaign Bronze Award

Clover was awarded a Campaign Bronze award for the Way Better campaign across digital mixed-media channels like website, print, TV and outdoor, tied together by a strong digital offering.

Craft Gold Award

The Craft Gold award is awarded for art direction animation and specific illustration prowess.

Craft Certificate Animation

The Craft Certificate was awarded to Clover for the creative use of copy to tell a brand story and communicate the campaign precisely and effectively.

Craft Certificate

Clover was awarded best television animation and use of animation in a longer format TV commercial. This award recognises the skill and perfection of the animation build, development and process to harness optimal illustration and animation viewing.

Receiving a Loerie Award is one of the most prestigious accolades to be bestowed on advertising agencies and brands in South Africa. Winning one is no easy task, but winning five is an incredible feat and demands recognition from all brands and agency peers across the South African marketing and media industry.

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  • ABOUT
    • Business Overview
    • Geographic Footprint
    • Heritage
    • Our Group Structure
    • Management
    • B-BBEE status
    • Awards
    • Careers
    • ESSENTIAL CERTIFICATES
      • Clover Essential Services Certificates
  • CSI
    • Clover Donations
    • Clover Green
    • Clover Mama Afrika
  • BRANDS
    • DAIRY
      • Milk
      • Butter & Butter Spread
      • Margarines and Fat Spreads
      • Cheese
      • Cream
      • Condensed Milk
      • Amasi
      • Numel
    • Dessert
      • Clover Classic Custard
      • Bliss Dairy Dessert
    • Yoghurt
      • Authentikos
      • Clover Bliss Double Cream
    • DAIRY SNACK
      • Clover Classic
      • Clover Sip Up
      • Clover SnackPack
      • Clover Fruits of the Forest
    • GROCERIES
      • Olive Pride
      • Classic Mayonnaise
      • Creamel
      • Go Nuts
    • BEVERAGES
      • Tropika
      • Clover Duo
      • Clover Krush
      • Clover Quali Nectar
      • Aquartz Mineral Water
      • Manhattan Ice Tea
      • Super M Flavoured Milk
      • Quali Juice
    • FUNCTIONAL DRINK
      • Active Drink
    • SOY
      • Clover Good Hope
    • LACTOSE FREE
      • Nolac
    • TODDLER
      • Nutrikids
    • RELIGIOUS CERTIFICATES
      • Kosher Certificates
      • Halaal Certificates
    • ESSENTIAL CERTIFICATES
      • Clover Essential Services Certificates
    • Competitions
  • BUSINESS
    • Bulk Trading
      • Clover Fonterra Ingredients
      • Dairy Farmers of South Africa
      • Clover International
      • Clover Facilities
      • Clover Visitors Centre
    • Bulk Ingredients
      • Clover Milk Powder
      • Clover Unsalted Butter
      • Clover Salted Butter
      • Clover Condensed Milk
      • Clover Coffee Creamer 24%
      • Clover Coffee Creamer 30%
      • Clover Creamer Deluxe 50%
      • Clover Buttermilk Powder
      • Clover Whey Powder
      • Clover Kremel Dairy Blend
      • Clover Superior Mix
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