The Loeries just got Way Better
The Loerie Awards cover all areas of brand communication including television, radio, print, communication design (brand identity, architecture and interior design, package and publication design, motion graphic design), direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.
The Loerie Awards cover all areas of brand communication including television, radio, print, communication design (brand identity, architecture and interior design, package and publication design, motion graphic design), direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.
First held in 1978, as a mechanism to support and grow television advertising, the awards have since expanded to encompass every area of brand communication. The awards are recognised as the premier event and award ceremony in the advertising industry in South Africa.
The 34th Annual Loerie Awards were hosted by the City of Cape Town on 21 to 23 September 2012.
Clover Way Better Awards
| Silver | Microsite | Clover Way Better microsite | Joe Public and Gloo |
| Campaign Bronze | Digital Mixed-Media Campaign | Clover Way Better | Joe Public and Gloo |
| Craft Gold | Digital Crafts – Animation | Clover Way Better | Joe Public and Gloo |
| Craft Certificate | Digital Crafts – Writing | Clover Way Better microsite | Joe Public and Gloo |
| Craft Certificate | TV Crafts up to 90s – Animation | Clover Way Better | Black ginger |
Silver Award
Clover was awarded a Silver Loerie for best Microsite (www.waybetter.co.za) as a result of the art direction, animation and slick development of the microsite for digital communications.
Campaign Bronze Award
Clover was awarded a Campaign Bronze award for the Way Better campaign across digital mixed-media channels like website, print, TV and outdoor, tied together by a strong digital offering.
Craft Gold Award
The Craft Gold award is awarded for art direction animation and specific illustration prowess.
Craft Certificate Animation
The Craft Certificate was awarded to Clover for the creative use of copy to tell a brand story and communicate the campaign precisely and effectively.
Craft Certificate
Clover was awarded best television animation and use of animation in a longer format TV commercial. This award recognises the skill and perfection of the animation build, development and process to harness optimal illustration and animation viewing.
Receiving a Loerie Award is one of the most prestigious accolades to be bestowed on advertising agencies and brands in South Africa. Winning one is no easy task, but winning five is an incredible feat and demands recognition from all brands and agency peers across the South African marketing and media industry.