Celebrating Summer with Mexico Madness
Super M’s latest campaign takes consumers back to their first love.
JOHANNESBURG – Super M, the flavoured milk drink that is the biggest fan of SA music and entertainment, celebrated this summer with their Mexico Madness campaign. From November 1, 2013 till January 31, 2014, South Africans could enter to stand a chance of winning an all-expenses paid trip for four to Cancun Mexico for the ultimate Spring Break experience.
“The Mexico Madness campaign aimed to go back to Super M fans’ first love – music,” says Natalie Kustelski, Senior Brand manager at Clover. The campaign consisted of several brand activities supported by on-pack and outdoor advertising, social media exposure on Facebook and Twitter as well as an extensive radio campaign. “We want to create opportunities for South Africans to make memories chilling with Super M in between the moments of madness in their lives.”
Consumers were encouraged to purchase a Super M and to submit the USSD (Unstructured Supplementary Service Data) code to the number on-pack. By following the prompts and submitting their unique code, consumers stood a chance of winning instant cellular airtime prizes up to the value of R15 000 daily. Entrants were then automatically entered into a randomized draw where eight entries were drawn and contacted by Gareth Cliff on 5FM. The eight entrants had to battle it out during an audition process and the winner of the all-expenses paid trip was selected by Gareth Cliff and his team on January 24, 2014. Tara Parker will be jetting off to Cancun with three friends in March 2014.
Since the campaign celebrated the moments between the madness, Super M provided Cape Town with 20 branded Tuk Tuks. These Tuk Tuks were driving around the Cape Town city bowl and surrounds, offering free rides to anyone, anywhere and at any time. From January 6 to January 10, 2014 the passengers on the Tuk Tuks also stood a chance of winning R3 500 if they were drinking a Super M when their driver was contacted by Good Hope FM.
Super M is a product of Clover and is available from leading retailers in chocolate, strawberry, banana and Cream Soda flavours in 200 ml, 300 ml and 1 L bottles. For more information on this and any future campaigns, visit the Super M website, like the Super M Facebook page and follow the Super M Twitter account for regular updates.