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HOME > Dairy > Milk > Fresshaaa is Bestaaa

A strategy dedicated to fresh milk was formulated, in order to implement a full 360-degree communication campaign that will highlight the benefits of Clover fresh milk and justify its price premium.

The campaign also aims to:

  • establish top-of-mind awareness for Clover fresh milk, creating trial and purchase;
  • attract and win consumers back who’ve switched to regional and DOB brands;
  • answer the question “Why is Clover Fresh Milk Way Better?”; and
  • produce communication that highlights the Clover heritage of quality.

So, meet the Good Guys: Sammy, Vinny and Tony, who are here to change the thinking that milk is milk. They will also help reinforce the idea that fresh milk with a fresh taste is Way Better and not as processed as old-dated products. And finally, that fresh milk undergoes 55 quality tests with unique state-of-the-art production techniques.

Where can you catch the FRESHAAA IS BESTAAA campaign?

  • Look out for the TVC on SABC channels.
  • Don’t forget to follow the #FreshaBesta campaign on social media: Facebook, Instagram & Twitter.

The message is clear: Choose fresh milk for better quality, better taste and Way Better nutrition for you and la famiglia!

#CloverFreshMilk

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  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 2L Full Cream Fresh Milk

  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 1L Full Cream Fresh Milk

  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 2L Low Fat Fresh Milk

  • Freshaaa is Bestaaa

    Freshaaa is Bestaaa

    Campaign Product - 1L Low Fat Fresh Milk


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  • BRANDS
    • DAIRY
      • Milk
      • Butter & Butter Spread
      • Cheese
      • Cream
      • Condensed Milk
      • Caramel Double Cream Dairy Dessert
      • Clover Maas
      • Numel
    • Dessert
      • Bliss Double Cream Custard
      • Clover Chocolate Dessert
      • Clover Custard
    • Yoghurt
      • Authentikos
      • Clover Bliss Double Cream
      • Clover Fruits of the Forest
      • Clover Plain Yoghurt
      • Clover Smooth Yoghurt
      • Nutrikids
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    • BEVERAGES
      • Tropika
      • Clover Krush
      • Aquartz Mineral Water
      • Manhattan Ice Tea
      • Super M Flavoured Milk
    • SOY
      • Clover Good Hope
    • LACTOSE FREE
      • Nolac
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      • Kosher Certificates
      • Halaal Certificates
    • ESSENTIAL CERTIFICATES
      • Clover Essential Services Certificates
    • Competitions
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    • Bulk Trading
      • Clover Food Ingredients
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