A strategy dedicated to fresh milk was formulated, in order to implement a full 360-degree communication campaign that will highlight the benefits of Clover fresh milk and justify its price premium.
The campaign also aims to:
- establish top-of-mind awareness for Clover fresh milk, creating trial and purchase;
- attract and win consumers back who’ve switched to regional and DOB brands;
- answer the question “Why is Clover Fresh Milk Way Better?”; and
- produce communication that highlights the Clover heritage of quality.
So, meet the Good Guys: Sammy, Vinny and Tony, who are here to change the thinking that milk is milk. They will also help reinforce the idea that fresh milk with a fresh taste is Way Better and not as processed as old-dated products. And finally, that fresh milk undergoes 55 quality tests with unique state-of-the-art production techniques.
Where can you catch the FRESHAAA IS BESTAAA campaign?
- Look out for the TVC on SABC channels.
- Don’t forget to follow the #FreshaBesta campaign on social media: Facebook, Instagram & Twitter.
The message is clear: Choose fresh milk for better quality, better taste and Way Better nutrition for you and la famiglia!