In February – March 2018 Clover Krush launched a campaign to spread a little goodness across South Africa. In partnership with Novita Smart Steps, the Department of Education and 10 Celebrities we handed out 10,000 pairs of school shoes to children in need. The campaign was a massive success and it spread beyond the schools and into the communities as well.
The campaign focused on 12 schools in underprivileged areas within 5 provinces. The aim was to help these children in order to uplift the entire community as well.
“Children represent the future and they represent innocence and goodness, and so if we add a little dose of goodness to make it easier for them to get to school so they can concentrate on learning, it adds goodness into their lives and as a result, to the community at large. Krush is more than just a great tasting fruit juice; it’s a great fruit juice that cares about its community and stands for something bigger” – Nonhlanhla Hlatshwayo, Group Brand Manager for Krush.