We are all guilty of going to extreme measures to protect the ones we love. At Clover, we are no different. We love our Fresh Milk so much, that we don’t just protect it, we Triple Protect it!
The Triple Protect communication campaign went live in March 2021. And considering the uncertain times that the globe was facing over this period, the theme of protecting our loved ones became increasingly important to the Clover family.
To deliver the message of how Clover makes every litre of Fresh Milk with love, and how we aim to deliver the very best to our loyal customers everywhere, we introduced our 1st Triple Protect campaign.
The 360-degree campaign educated South Africans about the unique 3-step process, Triple Protect, on print, TV, social and in-store media platforms. While using social media to showcase various light-hearted, humorous and extreme lengths that all of us sometimes go to, to take care of our closest and dearest families and friends.
Stay tuned for the next Triple Protect campaign, coming 2022!