Our Vision, Mission, Strategy and Building Blocks for the Future
We support these with simple value measures and key performance indicators that we track to give a clear indication of our progress. We do not expect to achieve every value measure every year, but by making our targets clear, we believe we have a framework that will help us deliver long-term improvements for the benefit of all our stakeholders.
We have a strong vision and robust values for the business.
Our vision
To be a leading branded foods and beverages group in South Africa and selected African countries, providing accessible nutrition to all consumers.
Our mission
To reach the Group’s widely dispersed customers on a daily basis, and to provide trusting consumers with quality products through its extensive network underpinned by its leading dairy business. Care is taken to develop or acquire brands which have the potential to occupy the number one or two position in its chosen segments. It focuses on way better operations across the supply chain including services to the trade, and to deliver sustainable shareholder value by being a responsible corporate citizen and preferred employer.
Corporate strategy
Clover’s corporate strategy is to build onto existing competencies within the Group and to establish a culture of exceptional performance with a view to set a platform for future market expansion. Different companies within the Group have different strategies, all receiving companyspecific support to maximise their potential. Key to all its activities is the expansion of capacities to share in the strong growth in consumption in the segments which it dominates.
Competitive strengths
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Strategic pillars
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