Clover’s way better story
Clover's vision and mission
OUR VISION
To be a leading branded foods and beverages group in South Africa and other African countries, providing accessible nutrition to all consumers.
OUR MISSION
Clover’s mission is ambitious – yet well within reach. For more than a century Clover has steadily built itself up as a premium brand, based on quality products, close alignment to agricultural communities, exemplary service and visionary management.
Listing on the JSE in 2010 brought in fresh sources of capital and the incentive for Clover to restructure into a lean and efficient business that retains the human touch with clients, communities and our employees.
Nevertheless, setting the pace as a market leader in hotly contested food sectors requires innovation and forward thinking, combined with expert management of every aspect of the Clover business model.
Preferred employer
As a producer of food products consumed by millions of people daily, Clover is a people and community facing business entity. In that role we work hard to attract outstanding people into the Clover culture to infuse the expertise, innovation and passion that will continue driving Clover forwards and upwards.
Being a responsible corporate citizen
Clover endeavours to impact as lightly as possible on the natural environment, given the reality that we must remain competitive. Clover is devoting considerable management time into materially reducing our environmental impacts by evaluating our production processes and motivating our suppliers to reduce their negative environmental impacts. As discussed in the six capitals report later in this document (as issued by Clover’s Social and Ethics Committee), Clover is methodically addressing any negative environmental impacts occurring from our procurement, production and distribution operations.
“Way better” operations across the supply chain to promote sustainable shareholder value
To be “Way better”, Clover must continuously look beyond “business as usual” processes to find new ways to tweak our business model. As a result, we are introducing new technologies and global best practices to all aspects of the Clover business. Today’s business and consumer markets are evolving with increasing speed, therefore we work hard to remain ahead of change curves.
Occupy number one or number two positions in chosen segments
Clover’s mission required our brands to hold leading positions in their market segments. To achieve these positions, Clover leverages our outstanding marketing, merchandising and distribution functions, while also reducing costs through improved efficiencies. We acquire brands and infrastructure that fit naturally into the Clover portfolio. Clover also moves into other African countries and new markets when these opportunities become viable.
Provide quality and trusted products
Over many decades Clover has built an outstanding reputation for quality products and we only add or acquire new brands that can further build out this premium status. Our marketing and sales teams will continue informing our markets that Clover never compromises on quality – from source ingredients to end product.
Reaching Clover’s widely dispersed consumers and customers everyday
Clover’s distribution network for food and beverage products is regarded as one of South Africa’s finest. Large nationwide retailers and other businesses retain Clover to distribute and provide merchandising services for their chilled, ambient temperature and non-perishable inventories. Clover’s thousands of distribution points and large fleet of owned and outsourced delivery vehicles enable daily, or several times per week, deliveries to Clover supply depots and client outlets.
