Clover at a glance
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Clover Industries Limited (“Clover” and/or “Group”), a branded foods and beverages Group, has enjoyed a long and successful history as part of the development of South Africa’s dairy and fast moving consumer goods industry. Clover has been a household name for 117 years, with listings on the Johannesburg Stock Exchange (JSE) on 14 December 2010 and on the Namibian Stock Exchange on 22 April 2015. |
Today, Clover is a leading and competitive branded consumer goods and products group operating in South Africa and
other selected African countries with core competencies in:
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PRODUCTION of dairy and nondairy beverage consumer products. |
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DISTRIBUTION of chilled and ambient consumer products. |
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SALES AND
MERCHANDISING of consumer goods. |
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Clover's strategic pillars and competitive strengths drive the business forward as a sustainable and growing branded consumer goods giant. Its roots are firmly established in the South African dairy industry and Clover strives to provide its customers with nutritional food and beverage products of the highest quality.
With an eye on expansion, we have diversified our product offering by acquiring and developing additional brands and currently produce 70% percent dairy related products and 30% non-alcoholic beverages and food products.
The Group’s business platform spans throughout the value chain from collection at the farms, production to sales and merchandising, and integrates key value-added support services such as logistics, supply chain management, sales and merchandising. Clover’s market penetration coupled with its value-added services offering and high frequency of delivery, positions the Group to exploit attractive opportunities for organic and acquisitive growth.
Clover only sources raw product from quality suppliers and loyal producers in order to fill consumer demand. We procure approximately 600 million litres of raw milk annually from 173 producers. Products are produced at one of our 16 production facilities, all of which are ISO-9001 and HACCP certified. From farm to shelf, our products go through our standard 55 point safety check and testing procedure.
Clover has one of the best outbound call centres in South Africa to ensure that our network of about 2 500 permanent merchandisers can provide service to over 3 000 retail and wholesale outlets, dispatching to about 14 550 delivery points throughout South Africa using approximately 552 trucks daily. Throughout this process, we aim to be a responsible corporate entity by constantly reviewing and implementing the latest technologies that will reduce our carbon footprint. Responsible environmental excellence makes us way better than our peers.
Since listing on the JSE, we have burst into the Top 10 favourite brands awarded by the Sunday Times, and have been experiencing steady market growth. Clover’s dual listings on the Namibian Stock Exchange and the JSE provides local investors with an opportunity to directly participate in the Group’s value creation as well as provide input on the strategic direction of the company.
At Clover, we believe that doing good, is good business and that investment capital should be measured as a whole. Investment in people and societies is the key to a sustainable future. That is why our CSI project achieves immeasurable results and has won numerous awards.
Our CSI project is not a social “responsibility”, but Clover Mama Afrika is a facilitator and an enabler, improving the lives of South African communities. This is done through upliftment, training and empowering people which is at the heart of Clover's vision and mission.
Driven by exceptional performance under the guidance of our dynamic and forward thinking
senior management team, Clover is now ready and geared towards future expansion. As an
iconic and trusted brand, Clover has strong exportable skills and a solid foundation in all
facets of our business.
| 1898 |
Farmers meet at Mooi River to discuss the establishment of a butter factory. At follow-up meetings the name Natal Creamery Ltd and co-operative principles are approved. |
| 1899 | Joseph Baynes starts the first butter factory in Natal on his farm Nel’s Rust. Due to the absence of proper legal channels to register a co-operative, Natal Creamery Ltd is registered under the Natal Companies Act, and H Blaker is appointed first Chairman. |
| 1901 |
The first reference is made to Model Dairy as a partnership between Natal Creamery Ltd and Joseph Baynes Ltd for the marketing of fresh milk in Durban. This partnership breaks up in October 1901. |
| 1902 |
Milk distribution by Natal Creamery Ltd commences in Pietermaritzburg. |
| 1903 |
Milk is dispatched to Johannesburg on a daily basis and Natal Creamery Ltd decides to investigate the Johannesburg milk industry. |
| 1906 |
Natal Creamery Ltd takes over the Johannesburg Milk Supply Company Ltd. |
| 1908 |
Heilbron Government Creamery is established. |
| 1923 |
Natal Creamery Ltd is registered under the Co-operative Societies Act of 1922. |
| 1932 |
By 1932 Natal Creamery Ltd is operating in 32 centres countrywide. |
| 1934 |
Natal Creamery Ltd converted to a co-operative called National Co-operative Dairies Ltd. |
| 1994 |
Clover S.A. (Pty) Ltd is established. |
| 1995 |
Clover S.A. (Pty) Ltd and Compagnie Gervais Danone (Danone) join forces as joint venture partners. |
| 1997 |
Clover Holdings Ltd is established to act as a holding company for Clover S.A. (Pty) Ltd. |
| 1998 |
Danone and Clover S.A. (Pty) Ltd form the Danone Clover (Pty) Ltd joint venture. |
| 2003 | The conversion of National Co-operative Dairies Ltd to a public company took place during November 2003. A name change to Clover Industries Ltd was also approved. The dynamics incorporated in Clover Industries Ltd in respect of ordinary shares exercising control and preferential shares being freely tradable, opens a new era for the Group. Clover S.A. (Pty) Ltd and Danone form the Clover Danone Beverages Ltd joint venture. |
| 2004 |
Clover Holdings Ltd is unbundled. Clover Industries Ltd is the new holding company of Clover S.A. (Pty) Ltd. |
| 2005 |
Hosken Consolidated Investments Ltd acquires a 25,1% shareholding in Clover Industries Ltd as a B-BBEE partner. |
| 2006 |
Clover S.A. (Pty) Ltd and Fonterra Ltd of New Zealand form Clover Fonterra Ingredients (Pty) Ltd. |
| 2007 | Hosken Consolidated Investments Ltd, the B-BBEE partner, exercises its option to increase its ordinary shareholding to 34,9% and Clover S.A. (Pty) Ltd buys 39,8% of the shares in Clover Danone Beverages Ltd from Danone. The company’s name is changed to Clover Beverages Ltd. |
| 2008 |
Danone Clover (Pty) Ltd acquires a 70% interest in Mayo Dairy (Pty) Ltd. |
| 2009 |
Deconsolidation/Recapitalisation of Danone Clover S.A. (Pty) Ltd. |
| 2010 | Sale of share in Danone Clover (Pty) Ltd and capital restructuring. De-linking the ordinary share from milk supply. Repurchase of 34,9% ordinary shares from Hosken Consolidated Investments Ltd. Conversion of preference shares to debt-only instruments. Clover Industries Limited listed on the main Board of the JSE Limited, on 14 December 2010. |
| 2011 |
Buy-out of the non-controlling interest in Clover Beverages Limited and the subsequent transfer of the non-alcoholic beverages business to Clover S.A. (Pty) Ltd. |
| 2012 | Clover SA expands into Africa by:
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| 2013 |
The Clover Waters joint venture associates Clover with global brands such as Nestlé Purelife and Nestea, opening up opportunities in the sub-Saharan market. |
| 2014 | Clover Futurelife joint venture is established for a nutritional dairy based product, based on a 50/50 partnership. The Real Beverages Company (Pty) Ltd, a wholly-owned subsidiary of Clover S.A (Pty) Ltd, acquired from Dairybelle (Pty) Ltd its UHT milk manufacturing, marketing and distribution business with effect from 1 December 2014. |
| 2015 | Real Beverages Company (Pty) Ltd, acquired from Dairybelle (Pty) Ltd its yoghurt business with effect from 1 January 2015. Clover S.A (Pty) Ltd acquired the entire business of Nkunzi MilkyWay (Pty) Ltd through a subsidiary company called Clover MilkyWay (Pty) Ltd on 1 June 2015. This facility specialises in the production of dairy products on behalf of Woolworths Holdings Ltd. |




