REPUTATION AS A VALUE DRIVER
CLOVER WAS AWARDED THE PRESTIGIOUS ACCOLADE AS “MOST REPUTABLE COMPANY IN SOUTH AFRICA” FOR THE THIRD CONSECUTIVE YEAR IN THE REPUTATION INSTITUTE’S REPTRAK® STUDY.
In the context of numerous corporate and political scandals during the year under review, the study showed a decline in South Africa’s reputation (down 0.5%) and an even deeper subsequent decline in South African-focused companies’ reputation (down 2.0% on average). The South African retail sector reported a year-on-year decline in reputation of 0.6% and the FMCG sector was down 2.3% on the prior year comparable.
The FMCG sector still leads as far as ratings in the “products/services”, “innovation” and “performance” dimensions are concerned, followed by retail and diversified financials respectively. FMCG, however, scores average on “citizenship” and “governance” and only slightly better on “leadership.”
| The study, conducted by
Reputation House,
measures
cc reputation against four themes, namely esteem, admire, trust and feeling. It also includes seven reputation drivers: |
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