SOCIAL AND RELATIONSHIP CAPITAL OUTCOMES

SOCIAL AND RELATIONSHIP CAPITAL PLAYS AN IMPORTANT ROLE IN CLOVER’S
VALUE CREATION PROCESS.

It involves the business itself, our customers and consumers, suppliers, employees and the communities we operate in. For more details on our engagement with our stakeholders, please see here.

Clover prides itself in conducting business by considering our legal, ethical and economic responsibilities. While it is our goal to preserve profitability for our shareholders, we also aim to create higher standards of living and quality of life in the communities in which we operate.

Clover’s Mama Afrika project has positioned itself as a successful, award winning example of a sustainable and effective CSI project, which is making a real difference in the lives of many South Africans in need.

FOCUS AREAS FOR 2018

	Compliance with the provisions of the Protection of Personal Information Act (POPIA)
	The Clover Mama Afrika CSI project
	B-BBEE compliance and rating
	Compliance with consumer protection laws

INPUTS

Inputs	Change	2018	2017
Total sponsorships and charitable giving received by Clover Mama Afrika	6.41%	R4.98m	R4.68m
Total investment in skills development for Mama’s and their members	-5.02%	R2.84m	R2.99m
Site improvements and communications development for Clover Mama Afrika project (e.g. upgrading facilities, creating food gardens)	-23.08%	R1.30m	1.69m
Mamas appointed to care for children and the elderly in the Clover Mama Afrika project	2.32%	44	43
Taxes paid to government	239%	R139.5m	R41.1m

Blue chip partners who contribute to the success of Clover Mama Afrika and co-fund 20% of the trust’s expenses	– HCI Foundation
	– HFR Transport
	– Eqstra Flexi Fleet
	– MiX Telematics

Annual review of the Company’s compliance with:	– The Consumer Protection Act
	– Food Stuff, Cosmetics and Disinfectants Act
	– Other labelling legislation

OUTCOMES

		Clover has appointed a privacy officer and various privacy champions to assist with compliance
		Trained 2 106 individuals who in turn transferred their skills to over 10 667 fellow members
		288 people have been permanently employed by the Mama’s, showing that this is effective corporate social investment
		Care provided to over 15 500 children by the Clover Afrika Mama’s
		Clover Mama Afrika has a received a total of 22 prestigious awards that recognise the project for its wide reach and positive impact on society
		A level 4 B-BBEE contributor
		A full review has shown no contraventions of the Competition Act
		Clover has established a competition law centre of excellence

MATERIAL TRADE-OFFS

Investment in CSI programs will decrease our financial capital and increase our social and relationship capital, however in the long term, with the benefits to the communities around us, we believe this will positively impact our financial capital.

OUTLOOK

Through a larger CSI budget, Clover aims to have more than 50 Clover Mama Afrika’s countrywide. We will continue supporting the Mamas so that they can in turn help alleviate poverty within their respective communities.

Clover aims to provide regular training in the selected skill that the Mama excels in.

CASE STUDY

CLOVER MAMA AFRIKA PROJECT

Over the last 14 years, Clover Mama Afrika has accomplished what it set out to do from the onset and continues to contribute towards social economic development within various communities in South Africa. It is also one of the most recognised corporate social investment projects in South Africa, having won 22 prestigious awards to date.

The Clover Mama Afrika initiative will continue to provide the skills training opportunities for each operating Mama and their members. Skills training opportunities include: Bread baking, cooking and baking, sewing, quilting, food garden, small scale chicken egg farming, hairdressing and mosaic. Viable skills training includes progressive and more specialised training which helps the Mamas and their members improve on their accessible service delivery within their respective communities.

Value drivers of the Clover Mama Afrika initiative:

Skills selection centres: Relevant, employable and marketable skills are aligned to the needs of each respective community to ensure that the centres become self-sustainable. After skills-training, Clover Mama Afrika provides start-up equipment to allow for immediate income generation and passing on of skills.
Site improvement: Clover Mama Afrika assists communities with the repairs and renovations to basic facilities such as appropriate ablution facilities. It is important to create a safe haven for all the children in the care of a Clover Mama Afrika.
Monitoring and evaluation: Regular monitoring and evaluation of each self-help project is implemented, which allows for the identification of strengths and weaknesses on an individual basis. Immediate support and assistance is provided where necessary.
Partners: Clover is of the firm belief that the best way for Clover Mama Afrika to have the greatest possible impact is through partnership and collaboration with other organisations and individuals that want to embed sustainability into the fabric of South African society.

MEET THE MAMAS

MAMA SELESTIEN MOSES

KHAYALETHU CARE CENTRE
ASHBURY WESTERN CAPE

Facts about Mama Selestien:
Joined Clover Mama Afrika:
Nationality and language:

Date of birth:
Marital status:
Own children:
Children in her care:
Elderly in her care:
Outreach programme:

April 2007
South African
Afrikaans

11 September 1979
Married
2 sons
290
84
Open door policy to Ashbury community

Her inspiring message:

“It is nice to know where you come from but it is more important to know where you are going with life. If you know how to do something properly, show others how it should be done.”

Reason for starting the centre:

“I went through a lot of pain myself. I know what it was to be hungry. The feeling of ‘there’s never money’ and the rejection. I saw the same in my community and I wanted to be different. I did not want to be ordinary but extraordinary.”

How did Clover Mama Afrika change my life?

“I used to be a very shy person and only spoke when spoken to – that is how I was brought up. But when you look at me now, I am a woman empowered on so many levels. I know my place and won’t let anybody walk over me. I know to speak up for myself and for those I love. I started working alone but as time passed by, I got people to help me. I know that their lives have changed so much for the better – like one of my ladies, Aunt Ommies; she used to be an alcoholic but five years later she is still sober and has her own bank account – she also had no teeth but has been able to afford false teeth. Rozelle who did the sewing, cannot thank me enough for having given her the opportunity. They know that by working at my centre, I will always give my best for them.”

MAMA MIRRIAM MAKAMUS

SIPHO & MARY BAKERY TEMBISA GAUTENG

Facts about Mama Selestien:
Joined Clover Mama Afrika:
Nationality and language:

Facts about Mama Mirriam:
Started her bakery:
Joined Clover Mama Afrika:
Nationality and language:
Date of birth:
Marital status:

2008
March 2015
South African Zulu
21 March 1968
Married

Reason for starting the bakery:

“There are different reasons why I initiated or started this project of Sipho & Mary Bakery.

Community development – to create employment and eradicate poverty.

Food provision – food is a basic need of the society therefore I wanted to fulfill that.
Economic development – to generate income thereby contributing to income circulation.
Self-employment – I wanted the project to sustain my life and those closely related to me
and the community at large.”

How did Clover Mama Afrika change my life?

“It empowered me in self-job creation. It made me to be a socially responsible person by creating employment and fulfilling government objectives of generating income and relationship building.

Clover Mama Afrika made me to be in link with suppliers supporting my business and the community and meet business people whom I can share ideas with. I developed the spirit of humanitarian (ubuntu)- living together in harmony, peace and tranquillity.”

MAMA NONDUMISO MPITIMPITI

STEP AHEAD EARLY CHILDHOOD DEVELOPMENT CENTRE

AMALINDA FOREST

EAST LONDON

EASTERN CAPE

Facts about Mama Nondumiso:
Started her centre:
Joined Clover Mama Afrika:
Nationality and language:
Date of birth:
Marital status:
Own children:
Children in her care:
Outreach programme:

1997
May 2016
South African Xhosa
30 May 1963
Married
5 children & 8 grandchildren
104
210 crèches & 5 foster homes with 37 orphans

Her inspiring message:

“Is this not the kind of fasting I have chosen, to divide your bread with the hungry and bring the homeless poor into the house: when you see the naked to cover him, give yourself to the hungry. Isaiah 58:6-10.”

Reason for starting the centre:

“The centre was formed on 3 January 1997 by myself after a painful sight of a child’s sores sitting outside the place where we used to worship. What a touching sight! Then the Lord spoke to me immediately and said, “BLESS THESE CHILDREN”! I couldn’t concentrate on the service that day. After the service I went to find out if there was any crèche or day care centre available in the area and the answer was no. The challenge was bigger than what I saw because I discovered that the greater percentages of the children in the area were loitering around the streets either abandoned, destitute or mothers were at work. Most of these children were a very moving sight, full of dry tears on their faces, some with a lot of running noses, very big tummies showing the signs of malnutrition, extremely dirty, some of them were without clothes, and on talking to some of them they were very meekly.”

How did Clover Mama Afrika change my life?

My life has changed tremendously, people call me Mama Clover Afrika!
Renovated my office as it was old!
Changed the lives of 14 people who are employed at the Bakery and at the Catering Department.
Changing lives of the community by giving them opportunities to get skills!
Clover Mama Afrika Trust has positively impacted my life the most. I have different skills that transfer to others.
With the help of Clover Mama Afrika Trust, my perspective on life changed.
Thank you so much Clover Mama Afrika Trust, what you do to us will be done to you hundred folds.“

B-BBEE COMPLIANCE REPORT

COMPLIANCE REPORT

Details of entity
Name of entity	Clover Industries Limited
Registration number	2003/030429/06
Physical address	200 Constantia Drive, Constantia Kloof, Roodepoort, 1709
Telephone number	011 471 1400
Industry/sector	Agriculture
Email address	darren.chetty@clover.co.za
Name of verification agency	Empowerlogic (Pty) Ltd
Name or technical signatory	E Ackroyd CA(SA)
Clover’s Accounting Officer	Elton Bosch#

2017 BEE SCORECARD

B-BBEE Element	2017
Ownership	10,42
Management control	7,35
Skills development	15,68
Enterprise and supplier development	23,16
Socio-economic development	11,00
Total score	67,61
Priority elements achieved	N/A
Empowering supplier status	N/A
Final B-BBEE status level	Level 4

*	Under the amended agri-BEE codes Clover expects to drop to a level 8 at our next verification. Plans are in place to move to a level 6 within 12 months.
#	At the time of this submission Elton Bosch was Clover’s Chief Financial Officer.

SOCIAL AND RELATIONSHIP CAPITAL OUTCOMES

FOCUS AREAS FOR 2018

INPUTS

OUTCOMES

MATERIAL TRADE-OFFS

OUTLOOK

CASE STUDY

CLOVER MAMA AFRIKA PROJECT

MEET THE MAMAS

MAMA SELESTIEN MOSES

MAMA MIRRIAM MAKAMUS

MAMA NONDUMISO MPITIMPITI

B-BBEE COMPLIANCE REPORT

COMPLIANCE REPORT

2017 BEE SCORECARD

CLOVER’S AND ITS SUBSIDIARY’S CONSOLIDATED CURRENT B-BBEE CERTIFICATE