INTELLECTUAL CAPITAL OUTCOMES
FOCUS AREAS FOR 2018
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Trademarks and patents |
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Brands and reputation |
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Information systems |
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Distribution system for third parties |
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Product innovation and technology |
HEALTH AND SAFETY AT CLOVER’S PRODUCTION FACILITIES
INPUTS
| Inputs | Change | 2018 | 2017 |
| Trademarks registered | 4.28% | 950 | 911 |
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| Patents registered in South Africa and Namibia | – | 11 | 11 |
| Investment in research and development | 33.55% | R66.67m | R49.62m |
IT licenses and memberships for software that automates and/or enhances business functions
Market leading distribution system to provide sales and distribution services
Employee memberships for industry networks and professional institutions
Portfolio of existing brands: 37
OUTCOMES
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39 new trademarks registered |
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Clover continues to win various awards that confirms its status as a household name. Just a few of these awards:
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Clover has established strong market share in the following categories as at 30 June 2018:
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Updated Clover website during the period |
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Improvements to various systems increasing speed and security |
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Clover leverages our market leading distribution system to provide sales and distribution services to many leading companies |
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Clover has entered into the following new product categories during this year:
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Clover’s cheese portfolio was relaunched in the current year, focusing on differentiating colour coded packaging |
MATERIAL TRADE-OFFS
Investment in research and development to increase our brand portfolio or to improve business processes will result in a decrease in our financial capital in the short term, and increase our intellectual capital, however this should result in great benefits to our financial capital over the long term.
Investments to improve business processes will also increase our manufactured capital.
FUTURE OUTLOOK
COLLABORATION WITH BIG DATA
Collaboration is critical to maintaining close working relationships with our retailer partners. Clover embarked on an initiative, called Project Kolabo that enabled Clover to make use of big data analytics to provide insights into market dynamics, consumption trends and the needs of our retailers, allowing for more informed decisions across all levels of management.
PRODUCT INNOVATION AND TECHNOLOGY
Clover will continue to invest in product innovation, to develop new value-added products for integration into our brand portfolios.
Manufactured capital
